NATURE RASA
Client: Ecobee LLP
Scope: Brand Identity, Packaging design,
Illustrations, Creative direction
Nature Rasa, a heartwarming mother-daughter culinary venture, was born during lockdowns, driven by the longing for the loving presence of parents, grandparents, and elders who prepared delectable meals, including nostalgic Indian pickles. Rejecting commercial options with artificial additives, the founder and her mother embarked on a transformative journey to craft extraordinary pickles infused with a mother's touch and evoking fond childhood memories with a holistic approach of sustainable practices.
CONCEPT:
Our communication approach centers on invoking nostalgic memories of home-cooked meals, where a mother's love and care resonate with every jar of our handcrafted pickles. By tapping into the emotional ties associated with homemade delicacies, we seek to create an authentic and relatable brand persona that embodies the essence of family traditions, comfort, and well-being.
We tried to seek inspiration from mindful eating, which is not just about the act of consumption but a celebration of cultural heritage and the precious moments shared around the dining table. By highlighting the connection between Indian pickles and the joys of savoring flavors mindfully, we encourage our audience to be fully present and appreciative of the culinary journey.
View the whole project: www.themixdtape.com
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